We all have a concept of what storytelling is as we have been taught it in school.
However I wanted to look more deeply into the subject, with some questions:
Is there just a beginning, middle and end?
Why do we enjoy stories?
Is there a basic plot to every story?
Are we influenced by stories?
In this article it talks about how narrative cuts through distraction. I know that when reading a book I lose my self in the story, so why is this?
In the article it talks about how the 'Coca-Cola' adverts design, is that they make stories for the audience, which I believe is to be correct as you want to sell the product, however the science is to make the person watching the advert wish to see them selves involved somehow "People want to see themselves in the stories" Coke tells. and later it continues with "Coke understands that their customer is a member of the species Homo fictus, and that they will succeed or fail based largely on the power of their storytelling." This shows why we enjoy stories because we wish to become apart of the story. Also that storytelling is used in different formats not just in books and films as I previously thought.
I think that this concept of telling stories in adverts is influencing us sybinlimally to buy the product as well, but this doesn't change our way of general thinking or our morals.
Later on in the article it talks about how our brains work when watching a film. I found it to be very interesting as the first horror film was "Arrival of a train" which doesn't sound like a horror title at all, however this is the film.

Arrival of a train (1896)(Click here if link above doesn't work)
Now because not many people had experienced film before, apparently the audience ran out of the theater in fear, as they thought the train was going to come out of the screen and hit them.
So why is this?
Neuroscience of the brain shows when watching a fictional film, we remian the spectators however the brain doesn't think this way, as it reads the film as a story and becomes a participant in the film, examples are given as when Clint Eastwood looks angry our brains become angry too, this is the same logic with sadness, happiness and surprise e.t.c.

Clint Eastwood Angry example.
So with this knowledge if we look at a horror film such as 'Saw' where the film uses a lot practical special effects for the human dummies/dolls who get killed in a brutal way. So when we watch these films we know that it is all fake however our brain perceives it's in the story and reacts to the the characters emotions.
Therefore this is showing that we are influenced by the story when it's being shown to us, and our brains react to what is shown emotionally in the film.
Is this why we enjoy stories?
I don't believe this is the answer but it's definitely apart of it, I will need to look at some film examples to find how they tell their stories, to find more answers.
Is there a basic plot to every story?
Are we influenced by stories?
In this article it talks about how narrative cuts through distraction. I know that when reading a book I lose my self in the story, so why is this?
In the article it talks about how the 'Coca-Cola' adverts design, is that they make stories for the audience, which I believe is to be correct as you want to sell the product, however the science is to make the person watching the advert wish to see them selves involved somehow "People want to see themselves in the stories" Coke tells. and later it continues with "Coke understands that their customer is a member of the species Homo fictus, and that they will succeed or fail based largely on the power of their storytelling." This shows why we enjoy stories because we wish to become apart of the story. Also that storytelling is used in different formats not just in books and films as I previously thought.
I think that this concept of telling stories in adverts is influencing us sybinlimally to buy the product as well, but this doesn't change our way of general thinking or our morals.
Later on in the article it talks about how our brains work when watching a film. I found it to be very interesting as the first horror film was "Arrival of a train" which doesn't sound like a horror title at all, however this is the film.

Arrival of a train (1896)(Click here if link above doesn't work)
Now because not many people had experienced film before, apparently the audience ran out of the theater in fear, as they thought the train was going to come out of the screen and hit them.
So why is this?
Neuroscience of the brain shows when watching a fictional film, we remian the spectators however the brain doesn't think this way, as it reads the film as a story and becomes a participant in the film, examples are given as when Clint Eastwood looks angry our brains become angry too, this is the same logic with sadness, happiness and surprise e.t.c.
Clint Eastwood Angry example.
So with this knowledge if we look at a horror film such as 'Saw' where the film uses a lot practical special effects for the human dummies/dolls who get killed in a brutal way. So when we watch these films we know that it is all fake however our brain perceives it's in the story and reacts to the the characters emotions.
Therefore this is showing that we are influenced by the story when it's being shown to us, and our brains react to what is shown emotionally in the film.
Is this why we enjoy stories?
I don't believe this is the answer but it's definitely apart of it, I will need to look at some film examples to find how they tell their stories, to find more answers.
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